Today on the blog I’d like to reveal my newly updated branding and packaging! As a designer in a former life, I always enjoy working on projects that reconnect with that side of my creativity. I’ve worked for several months to update my logo, business card, and digital and print packaging, and I love how everything looks! I wanted to reflect the fine art, elegant, artistic nature of my photography into a visual brand. I chose to use a metallic gold and dark charcoal gray as the primary branding colors. I also used an elegant combination of a capped serif font along with an elegant script font for the logo.
First up: my business cards. I chose a unique size (for memorability!) and extra thick, textured paper. I worked with expert letterpress artist Todd Thyberg at Angel Bomb Design + Letterpress. He was great to work with and very accommodating, and made my cards really pop! I really love the gold foil paired with the subtle metallic dark gray tones.
Next up: my flash drives. I chose sophisticated crystal and gold drives with engraved logos. They are so gorgeous!
Next: the flash drive packaging. Starting with a soft-touch black box with debossed logo, a gold ribbon secures the box together. The ribbon is accented with a delicate photo charm with a cute photo of my couple.
Once inside the box, you see the Print Release card enclosed in a glassine envelope and sealed with a gold wax seal of my watermark.
Underneath the card is the flash drive itself, protected by a bed of dark gray shred.
Finally: my print packaging. Using the same soft-touch black boxes with debossed logos, gold ribbon and photo charms to tie together with the flash packaging. Inside, prints are presented wrapped in gold tissue.
I am so happy with my new branding and packaging. I cannot wait to show off my new website too – coming soon!